In today's spotlight for 31 Days of Women in Motorcycling is Jessica Prokup of Yellow Devil Gear Exchange, the latest endeavor in a career that has consistently promoted women in motorcycling. I first met Jessica as a resource and spokesperson at from the Motorcycle Industry Council (MIC) on emerging markets. Today she is owner of a new retail store in Long Beach, California, that sells new and used motorcycle apparel on consignment.
When she was with the MIC, Jessica founded RockMoto for their Discover Today's Motorcycling communications branch, to get more people on motorcycles the right way: by getting safety training, getting licensed and wearing proper protective gear. Before that, she spent 4 years, 3 of them as Editor, at RoadBike Magazine.
In addition, Jessica has connected professional women in the PowerSports industry by creating the PowerLily group in LinkedIn, to communicate with each other about women-oriented programs, media, events, and other topics.
Find more profiles of inspiring, influential, and important women in motorcycling in…
Carla King is a trailblazing travel writer, memoirist, and publishing coach dedicated to helping authors transform their stories into polished, professional books. Renowned for her solo motorcycle adventures and as a pioneer in online travel blogging, Carla’s memoirs and essays capture the power of personal storytelling. With a Silicon Valley background in tech writing, she combines creativity with efficiency, offering clear, actionable guidance to nonfiction and memoir authors. Through her books, courses, podcasts, and partnerships with writing and publishing organizations, Carla empowers writers to achieve their publishing goals with confidence and expertise.
