The Motorcycle Industry Council (MIC) reported that women now account for nearly ten percent of the just over 1 million motorcycle owners in 2003.
The report also made general statements about the motorcycle marketplace in the past couple of decades. Sales tapered throughout the 1980s, and reached their nadir in 1992, when roughly 278,000 new motorcycles and scooters found buyers. Today, the industry sells more than that number in dirt bikes alone. Annual motorcycle sales began their sustained rise in 1993, and made huge gains in the latter part of the decade. In 1998, sales jumped 21 percent compared to the previous twelve months. In 2000, the market skyrocketed by 30 percent. Motorcycling witnessed double-digit annual percentage increases between 1998 and 2002.
Read the media release.
Interested in buying a motorcycle or learning how to ride one? Find out what you need to know to get started by calling the Discover Today’s Motorcycling toll free number (800) 833-3995 which is available 24 – hours a day, seven days a week. When calling, you will also receive information about the Motorcycle Safety Foundation (MSF) RiderCourse® nearest you. If you’re interested in off-highway motorcycle training, visit the MSF DirtBike School online.
Discover Today’s Motorcycling (DTM), the media and consumer outreach program of the Motorcycle Industry Council (MIC), is a source of information about motorcycling to the media and the general public. The MIC, located in Irvine, Calif., is a not-for-profit national trade association representing manufacturers and distributors of motorcycles, all-terrain vehicles, scooters, motorcycle parts and accessories and members of allied trades.
