Meet_jennyLefferts Jenny Lefferts is in the spotlight today in 31 Days of Women in Motorcycling. Jenny is the President and Founder of MAD MAPS, touring maps that have been wildly popular with motorcyclists for a long time.

Jenny has been a motorcycle and back roads enthusiast for years although her passion began long before she was licensed to ride. Her dad's idea of a summer vacation was to load up the family in the '72 VW bus and take to the road. Jenny moved to San Francisco in 1987 and purchased her first motorcycle. She was instantly hooked and began searching the Bay Area for the best scenic roads: the seed for MAD MAPS was planted.

MAD MAPS maintains rich, up-to-date, content and delivers their trademark scenic tours through cutting-edge digital platforms these days, providing riders with new options for an enhanced and memorable travel experience. Their data set includes shapefiles (.SHP) of all routes, packaged with geo-coded Points of Interest (POIs) with key information and detailed narratives.

Find out more on the MAD Maps website. Like them on Facebook, and check out this video of Jenny and her female associates on a their ride from California to the International Women & Motorcycling Conference in Colorado.

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About

Carla King

Carla King is a trailblazing travel writer, memoirist, and publishing coach dedicated to helping authors transform their stories into polished, professional books. Renowned for her solo motorcycle adventures and as a pioneer in online travel blogging, Carla’s memoirs and essays capture the power of personal storytelling. With a Silicon Valley background in tech writing, she combines creativity with efficiency, offering clear, actionable guidance to nonfiction and memoir authors. Through her books, courses, podcasts, and partnerships with writing and publishing organizations, Carla empowers writers to achieve their publishing goals with confidence and expertise.

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