Today 31 Days of Women in Motorcycling series focuses on Alice Sexton. Alice is probably best known as the reviver of WIMA USA — the American arm of the Women's International Motorcycling Association — after it lay fallow many years. As WIMA USA President, and PR Manager for WIMA World, Alice has done a lot to bring visibility to women motorcyclists, and to ignite interest in motorcycling for women who thought they might be alone in the sport. Hey, we've come a long way, baby!
For nearly 25 years Alice has raced vintage Moto Guzzis and Ducatis, including for the American Historic Racing Motorcycle Association (AHRMA), and is still picking up a few sidecar rides each year.
Past industry jobs include Brand Promotions Director with Advanstar and Communications Director with AHRMA. Currently she is working Design/Marketing Director of Mitch Boehm’s Moto Retro Illustrated, a position inline with her creative, editorial and marketing/PR work in the powersports industry for over 20 years.
And hey, here's breaking news! Alice has recently relocated from Southern California to Austin, Texas, to join Helmet Hair Magazine and to get away from the LA freeway smog and congestion.
An avid traveler, Alice has motorcycled across the US & Canada many times, England, Netherlands, Switzerland, Sweden, Germany, Finland, Japan, and Mexico. In fact, Alice, Sarah Shilke, and I did a talk at the Women's International Motorcycle Conference in Keystone, Colorado on solo motorcycle travel.
Check out the ride report from Alice's trip from California to the East Coast, and connect with her on Facebook.
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