There’s a new TV commercial promoting motorcycling to women by the Bonnier Motorcycle Group. “It’s Your Turn” features Becka Adams, a motorcyclist, athlete and actress, with Motorcyclist Magazine Associate Editor Zack Courts. It also features my friend Jessica Prokup’s second-hand motorcycle gear shop in Long Beach, Yellow Devil Gear Exchange. Tim Collins, Marketing Director for the Bonnier Motorcycle Group stated that “this commercial is an effort to try to get more people interested in motorcycling and to try and help grow the sport.” I think they’re smart to target young women. Women are the fastest growing segment in the sport already though I think the current demographic skews to women over 45, empty-nesters with good jobs, disposable income and spare time.